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News
Buddy Holly makes it "easy" for SC Johnson
05-01-2002
The innovative and enthusiastic music style of Buddy Holly, one of rock and roll's founding fathers, is the theme music for SC Johnson's new advertising campaign. Holly's song, "It's So Easy," is featured in SC Johnson's Zip Loc brand storage bag commercials.
SC Johnson has produced great consumer products for more than 100 years. Their product line includes Windex, Glade and Saran Wrap. Now, they are utilizing Holly to promote their knack for innovation, proving that 42 years after the tragic plane crash that took his life, his vibrant music still has a strong hold over the public.
The young performer made himself a rock legend with hits like "Peggy Sue," "Everyday" and "That'll Be The Day." Holly's music and life are remembered by adoring fans all over the world, and it is no wonder that SC Johnson's powerful advertising agency, Foote, Cone and Belding,has utilized his music in association with their clients.
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